Reclaim
Reclaim organizes public space. In the form of an award, 40 artists are exhibited on billboards in Cologne for 10 days annually. Entirely in line with the motto: Art in, advertising out! The 2020 award was announced to the public via an art campaign. The 6 Reclaim colours occupied part of the public advertising space 14 days before the actual exhibition began. Without further provision of information, presented in random hanging, the colour surfaces invited reflection upon the function and use of billboards. Street artists made use of the occasion and tagged, painted and stickered surfaces.  www.reclaim-award.org   Music / Adam Kroll